The Science of Trust and Why It Matters
Why do we trust others? According to conventional wisdom, people are selfish and greedy, and if it weren’t for society’s rules and rewards, we would all be taking advantage of each other. But that idea isn’t fully accurate, and a wealth of new research suggests that we are far more trusting—and trustworthy—than we’ve long assumed.
In The Leap, best-selling author Ulrich Boser shows how the new science of trust and cooperation can transform our economy–and strengthen society. In this engaging and deeply researched narrative, Boser visits a soap opera in Rwanda that aims to restore the country’s broken trust; profiles the man who brought honesty to one of the most corrupt nations in Latin America; and explains how a college dropout managed to con his way into American high society. As part of his research, Boser also takes a dose of the so-called trust hormone oxytocin–and jumps out of an airplane to better understand his own faith in others.
A powerful mix of hard science and compelling storytelling, The Leap will show you why we trust, how we trust, and how we can all trust better. The book also includes a set of policy recommendations along with revealing, new data on the state of trust in America today.